Tipping Point (Gladwell)

The Tipping Point 
Malcolm Gladwell, 2000
Little, Brown & Co.
304 pp.
ISBN-13: 9780316346627


Summary 
Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity. Perceptive and imaginative, The Tipping Point is a groundbreaking book destined to overturn conventional thinking in business, sociological, and policy-making arenas. (From the publisher.)