Who Moved My Cheese? (Johnson)

Author Bio 
• Birth—January 1, 1940
• Where—South Dakota, USA
• Raised—in Hollywood, California
• Education—B.A., University of Southern California; M.D.,
   Royal College of Surgeons (Ireland) 
• Currently—lives in Hawaii and New Hampshire

Spencer Johnson is an M.D. who has become better known for fixing ailing corporations than healing the sick, first with his 1982 business classic The One Minute Manager (coauthored with psychiatrist Kenneth Blanchard) and then, unforgettably, with Who Moved My Cheese?, a word-of-mouth sensation that eventually remained on the New York Times bestseller list for over two years and has been translated into 11 languages.

Word had slowly built up about Cheese, based on the strength of recommendations from heavy-hitter executives at Procter & Gamble, GE, Hewlett-Packard and others. Businesses, hit by the downshifting economy, began ordering copies by the thousands; by 2000, it was a national bestseller. The book sets up a story about four characters who live in a maze: Hem and Haw, who are little people; and Sniff and Scurry, who are mice.

Johnson, who based the story on the fact that mice rarely go back to the same place to look for cheese and felt that humans might benefit from the example, created the story for himself as a way of helping himself get through a divorce. Urged by former writing partner Blanchard to set the story down in book form, Johnson finally did – and nothing happened, at first. But over two years, the book picked up momentum, not only among companies who were trying to deal with everything from sales downturns to massive layoffs, but among individuals who found the book helped them gain a new perspective on personal situations as well.

Johnson’s forte is to create allegorical stories that present simple, digestible solutions (or paths to solutions) for seemingly huge challenges. The approach is far from immune to criticism from those who complain that Who Moved My Cheese? is simplistic and silly; Johnson doesn’t argue with either barb (though he might prefer "simple" over "simplistic"). His message is that being simpler and sillier makes us better adapters and decision-makers, and all of his books boil down to opening oneself to possibility and better communication. The ideas aren’t revolutionary: As Johnson said in an ABC News chat, “The challenge always for me and for others is to live the story and not just read about it.” (From Barnes & Noble and Wikipedia.)

His own words:
My five year old son told me a cheese joke: "What do you call cheese that's not yours?" When I gave up, he laughed and said, "Nacho Cheese!" It made me smile and reminded me to keep having fun with Cheese.

I've just seen a new software product that also made me smile. It's called the "Who Moved My Cheese? Change Survival Kit. It has an electronic game with animated prompts and reminders showing the characters running around inside a maze, reminding us to laugh at ourselves and discover how to do well in changing times.

Many years ago, when I was struggling with a difficult change in my life, I created the story of "Who Moved My Cheese?" to help me take my changing situation seriously, but not take myself so seriously. When my friends noticed how much better life had become for me and asked why, I told them about the "Cheese" story. Several friends said, sometimes years later, how hearing the story helped them to keep their sense of humor, change, and gain something better themselves.

Two decades after the story was created, it was published as a book, and to my amazement and almost everyone else's, within two years of publication, more than three million people had read it. Many have reported that what they discovered in the story has saved their careers, businesses, health and marriages. It has spread around the world in many foreign languages. It's appeal seems universal.

Critics on the other hand think the story is too cheesy and do not understand how so many people could find it so valuable. They say it is so simple a child could understand it and it insults their intelligence, as it is just obvious common sense. They get nothing out of the story. Some even fear it suggests all change is good and that people should mindlessly conform to unnecessary changes imposed by others, although that is not in the story.

It seems to me that both fans and critics are "right" in their own way. It is not what is in the story of "Who Moved My Cheese?" but how you interpret it and apply it to your own situation that gives it value. The challenge however is to remember to use what you discover in the story. So I thought it was great when I learned that the new entertaining piece of software has animated characters from the book prompting and reminding us to use what we find most valuable in the story to change and win and enjoy it.

Some people who have seen the "Change Survival Kit" say that it is "better than cheddar!" Let's hope the way you interpret Who Moves My Cheese? and act on it, will help you find and enjoy the "New Cheese" you deserve. (From the publisher.)