Publishers Feelin' the Blues

Publishers Feelin' the Blues

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(Click on a cover to see the Reading Guide.)


Notice anything...oh, I dunno...funny? Check out some of 2014's "big" books so far. Clearly, somebody likes blue ... or is pretty sure the rest of us do.

Do you remember the scene in The Devil Wears Prada where boss Miranda chastises Andrea for mocking a popular color of blue? Miranda tells her the shade was chosen after intensive consumer research, followed by a high stakes marketing campaign—all to make women WANT-NEED-BUY that very color. In other words, consumers think we have free will...but we're simply being manipulated.

Is that what's going on with New York publishers (five different houses are represented here)? Is a conspiracy afoot in the literary world? Oh gracious. But then, again, maybe we're just paranoid. Wouldn't be the first time.

So what does blue evoke in YOU?

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